Search Engine Marketing
Helping Potential Clients Find You
The Internet is like an unlimited library of information at your fingertips accessible 24 hours a day, 365 days a year.
- If it's 2 a.m. and someone needs a criminal defense lawyer for himself or a family member, they can find one on the Internet.
- If a potential client is at work and finally has a moment to focus on finding the right family law attorney, the Internet is there.
- The family of a seriously injured car accident victim can begin making decisions about the personal injury lawyer they need at any time of day or night.
Can potential clients find you on the Internet? Does your site show up on search engines like Google, Yahoo and MSN?
Contact FindLaw legal marketing consultant Rob O'Connell for a 30-minute free consultation (214) 403-8354
At FindLaw, we have a team of search engine marketing (SEM) consultants who research and test legal marketing search data fulltime. When a potential client is looking for a lawyer, what are the search terms they put into Google? It is our job to know that — and we do.
- Search engines have developed electronic programs called "spiders" that search the Web and scan Web sites. In that way, they index sites so that when your potential clients search for certain terms, the search engine knows where to send them. In the world's vast Internet library of information, search engines are tireless librarians who know every volume available.
- Our SEM consultants track the most-used search terms by legal practice areas and by geography. They will look specifically at the words people in the Dallas area, for example, use to find the attorney they need. They then integrate these words and phrases into the content and coding of the Web site.
- Search engines change their indexing protocols frequently. The more sophisticated search engines are, the less they can be confused by unethical search engine tactics. Our SEM consultants stay aware of new search engine practices so that we can effectively optimize our customers' Web sites.
- FindLaw SEM consultants work closely with Findlaw writers and designers to integrate search engine optimization into every page of your Internet site.
- With a database of more than 12,000 customer Web sites, our Search Engine consultants have a wealth of data available to make every legal Web site highly visible on the Internet.
Rob O'Connell consults with law firms throughout the Dallas, TX, area. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.
