Criminal Defense Law Firms
Internet Marketing that Works
When someone has been arrested or is under criminal investigation, that person needs a criminal defense lawyer. How will that person or a family member or friend find the right criminal defense attorney?
If your law firm has a strong Internet presence, you have a far greater chance of being contacted than the lawyer who relies on word of mouth or a chance yellow pages search.
Contact FindLaw legal marketing consultant Rob O'Connell for a free 30-minute consultation (214) 403-8354
If you have a criminal defense practice, your Web site should focus on those areas where you want to attract clients.
- What are the types of cases you prefer handling? Your Web site should focus on those criminal defense cases you want to handle. You may decide to focus on areas where you have the most experience or those that are best suited to your own goals. Search engines thrive on practice specific content so you will have a much better chance of ranking high if your content is specific.
- Do you want to expand into additional areas? Your FindLaw Web site is also an opportunity to expand your practice and build business by broadening your criminal defense practice.
- Be specific about the criminal defense areas you handle. Potential clients want to know that you have the ability to handle their particular case. Someone accused of a sex crime, for example, needs to know you handle such cases. Do you have a lot of experience with DWI or traffic violations or domestic violence? Have you handled complex federal crime cases? By being specific, you also enhance the search value of your site.
- What are your clients most concerned about? Are they worried about going to jail? Losing their license? Are they concerned about their future? Do they need a lawyer who can be discreet in high-profile cases? By talking about those concerns on your Web site, potential clients can feel more confident about calling you.
- Who is most likely to contact you? Often, the person arrested may call. But you also may be contacted by a parent or spouse, a sibling or friend. Your Web site should speak to all of them. In the Dallas area, you may also have calls from out-of-state clients who were arrested when visiting the area. How else can these potential clients find an attorney when they are outside Dallas? Your Findlaw Web site can put your office a mouse click away.
The FindLaw creative team — your writer, designer, and search engine marketing consultant — can take your answers to these and other questions to create a Web site that reaches your potential clients.
Dallas Criminal Defense Lawyer
Rob O'Connell consults with law firms throughout the Dallas, Texas, area. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.
